CROING

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👏New Work for IRSA Group’s Palermo Shopping, one of the most iconic shopping mall brands✨ At we created everything from the conceptualization to the postproduction of their Fall-Winter 2025 campaign.

Under the concept “Lo que viste en Buenos Aires, lo viste en Alto Palermo” / “Spotted in Buenos Aires, found at Alto Palermo,”🌎 inspired by the association of global brands with the cities they were founded in, like Carolina Herrera New York or L’Oréal Paris, we combined trends such as gigantism and a styling that blends the global and the local to reinforced the connection between people, fashion, the brand, and the city.

One of the key creative pillars was the giant bag 🛍️, which not only broke visual boundaries but also invited the public to interact. The mix of trendy techniques used during production and post-production—fisheye lens 👁️, stop motion, and 360° composition—gave the campaign the global vibe we were looking for.

🎬 The campaign includes outdoor advertising, in-mall communication, commercial capsules, social media content, photos, and videos. Our agency was responsible for the full production, ensuring that every detail, from casting to postproduction, reflected our creative vision.

📎 Link in bio to see the full case study.
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