SOSFactory

This client came with an idea. Halfway through the sketching process, they changed their mind.

That's not a problem. That's the process.

80% of a mascot design project happens in the sketch, and that's when they:

- Challenge the original idea.
- Discover what the brand actually needs.
- Solve problems before they become expensive.

That's why I don't design mascots in one shot. We build them together.

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SOSFactory — Seriously Fun Branding

What gifts do you actually remember from childhood?

On the left, a plastic card:

- Purely transactional. Not a real gift.
- Hard to sell because nobody wants generic plastic.
- Their brand disappears into dad's wallet.

On the right, a gift experience:

- The experience leads. The credit follows.
- The kid receives something tangible and worth keeping.
- The plush goes places. The brand stays visible.

Same credit. A completely different experience at Kustermans, in London, Ontario.

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SOSFactory — Seriously Fun Branding

This business owner thought it would work. Six years later, they realized something.

His mascot Ray Buster wasn't communicating the right values.

- Too informal for the clients they were closing.
- Too cartoonish for the market they were operating in.
- Too small for what the brand had become.

So they made the change.

Suncoast Window Films in Sarasota, Florida, recognized that the business had outgrown its original branding and evolved Ray Buster into a mascot that matched the company they had become.

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SOSFactory / Seriously Fun Branding.