Whole Founder

In 2016 I left my job on a $200 million yacht to start a business cooking dog food in a shower in Panama.

…and I became an unintentional record-breaker. 🍾

To see if the Panamanian market would like a ‘chef-cooked natural pet food’, we built a test kitchen in a 50 sqft maid’s quarters in Panama City, which cost just $300/month in rent.

The Panamanian version of the USDA declared it the smallest manufacturing facility they had ever certified! 🙌

Our burners were in a tiny shower.

It consistently used to exceed 100 degrees.

It was a very scrappy operation (at best).

But hey, it took us to our first 50 customers and proved our idea.

From spending less than $15k to prove our MVP, my partners and I grew our business into a seven-figure company.

If you’re going to make it in your industry, you have to get gritty at times.

That’s my startup story – what’s yours? 👇

How much would you pay for a website?

I was once on a sales call to someone in pre-revenue.

She had no paying customers – yet she was about to purchase a $30,000 website from a marketing agency. 😲

A beautiful, optimized website that was bursting with bells and whistles the sales team could come up with that she HAD to have… and she didn’t even know who her customer was yet. 😩

This is a familiar story.

Many business owners have no traffic, no optimized landing page, no strategy to generate leads – yet they assume that they need to spend tens of thousands building a fancy website…

…only to find out that they get no more business from it.

I would rather an ugly landing page and single source of traffic than spend thousands on a website.

What do you think? Let me know in the comments! 👇