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Everyone thinks they're seeing the same color... until they're not.

Have you ever approved a design on screen, only to have it look different when it was printed?

You're not alone, and your eyes probably aren't the problem.

In the first article of our new series, The Science Behind Color Confidence, we explore why our vision isn't designed to be a precision measuring instrument, and how color management gives every designer, printer, and customer a common point of reference.

If you've ever struggled with color consistency, reprints, or difficult approvals, I think you'll enjoy this one.

Read the full article below.

Why Your Eyes Aren't Color-Managed - And Why That's Perfectly Normal By: Ricardo Diegeuz Jr The Science Behind Color Confidence Why Your Eyes Aren't Color-Managed—And Why That's Perfectly Normal "Why doesn't my print look like my monitor?" It's one of the most common—and costly—questions in the printing and creative industries. The surprising answer is this: Th...