The Brand Protected

CBP Officers in Louisville Seize a Shipment Worth $491K LOUISVILLE, Ky— U.S. Customs and Border Protection (CBP) officers assigned to the Port of Louisville seized a shipment arriving from Hong Kong that contained 20 counterfeit Rolex watches that, if genuine, would have had a MSRP over $491,000.Officers halted the shipment that was heading to a reside...

"B2B: BACK TO BASICS" - This month we are introducing a new series titled - B2B: Back To Basics - of course. In this series, we are launching our Tik Tok content (you read that right) where we introduce basic legal concepts that can help . We have listened to your questions, concerns, goals and plans and look forward to addressing them through the fragments of valuable information found in this series.

Let's kick it off with this month's blog post! Ever notice the symbols on products and services? These all have intellectual property meaning and significance. By understanding how these symbols work, business owner and consumer, are taking steps towards becoming more savvy about thus protecting it from infringement by others who try to profit off of someone else's hard work!

https://www.thebrandprotected.com/decoding-intellectual-property-symbols/

Branding isn’t something you can set and forget. How many reinventions have you made to your brand? How has your brand evolved over time?

Building a strong brand will be one of the most important (and difficult) things you do as a business owner. A brand will impact everything - client relationships, your business’s value, its goodwill, etc. One of the many reasons why you need to make sure it’s adequately protected!