Creative Doorway

When someone with a legacy like Jim Morrison — former President of L’Oréal — steps into an entirely new industry, the stakes aren’t just high… they’re personal.

He wasn’t trying to recreate the past. He was trying to pioneer something that didn’t fully exist yet: a hybrid between beauty and biotech. A brand that could hold both elegance and evidence.

For the last 5 years, we’ve worked alongside Jim and the EvoBio team to help bring that vision forward — not just with strategy and campaigns, but with a commitment to making the unfamiliar feel inevitable.

And through that process, we didn’t just build a brand. We built respect. Real partnership. And friendships that didn’t require a shared background — only a shared standard.

This video captures just a glimpse of that journey.

🎥 Making the Brand: Behind the Scenes with Bengal

Before the tiger roared, there was a vision.

In this exclusive behind-the-scenes look, go inside the creative process that transformed Bengal from a legacy product into a cinematic brand experience. From the earliest sketches to on-location shoots and 3D character development, you’ll see how our team at Creative Doorway brought Champ the Tiger to life—not just as a mascot, but as a living symbol of protection and presence.

This is where identity meets imagination.
This is how brands are reborn.

With over a decade in business, we’ve found our purpose in helping business owners who were in dysfunctional marriages with their business and uncomfortably living with a brand identity crisis. Unable to build an authentic brand story campaign for their customers to escape into, emotionally connect with and form a brand loyalty to their products and services.

There are no quick fix success formulas and click bait tips and tricks to help when it comes to rediscovering the soul behind what makes your business work. So, if you’re ready to take the deep dive, we’re inviting you and your business in through the Creative Doorway.

Authentically connect to your audience using our cinema marketing and production prowess. Build a visceral narrative brand-story campaign for your customers and showcase a brand identity that is finally worthy. Visit us online to view our success stories, recent projects and learn more about our trademarked cinematic brand marketing workflows.