SocialCow

#6 can improve your open rate by up to 14% 📧

How often do you send email blasts?

⚖️ A recent study by the American Bar Association discovered that 35% of law firms that used social media marketing gained new clients as a result of their efforts online. By using the right strategy, your firm will have the potential to attract new clients through both organic posts and paid efforts. You can establish thought leadership using social media marketing by putting a spotlight on expertise, sharing valuable content and engaging your followers. Your firm will stand out from others in the same category and you’ll gain the trust of your audience.

What would more clients mean for your law firm?

Let SocialCow put our fully managed digital marketing solutions to save time and ensure the best marketing results for your firm. Text 631-209-7434 for a free audit.

🙋 Why are more brands choosing to invest more heavily in digital marketing over traditional marketing?

One reason is agility. The need to constantly optimize your campaigns to ramp up performance is real. If you’re not showing a serious return on investment, it is more cumbersome to change a traditional media plan that you’ve set in stone with upfront commitments. Within your digital marketing campaign, you have the ability to pivot, reallocate funds from lower-performing channels when needed, test your messaging to ensure that your creative is on point and adjust for audience targeting based on consumer demands. Traditional media will always have a place but your digital game is essential.

🐮 SocialCow digital marketing helps you take a fresh look at your marketing with consulting and workshops for medical and legal practices. Text 631-209-7434 for a free consultation.

What is competitive analysis?

Conductive analysis means identifying your competitors and looking at their business extensively. The process will give you the insight to learn from their failures and successes. By gaining an understanding of their strengths and weaknesses you can pinpoint gaps in the market that other businesses don’t have covered.

By holding up a mirror to your business and researching competitors, you can learn how your brand can find a market niche and your own target audience.

Where do you start?

🔷 Identify your competitors: determine which businesses are your direct competitors.

🔷 Pick parameters: select the aspects of a competitor’s business that should be studied comparatively with yours, including elements like social media presence, blogs, pricing, sites, products and services.

🔷 Tracking: plot your results on a spreadsheet that can be distributed internally to your employees.

At SocialCow marketing, we can help you stand out from your competitors. Text 631-209-7434 today for a free consultation.