Traction Factory

May is National ALS Awareness Month.

A decade ago, we partnered with John and Deanna Jaeckel to support a walk in Hayward, WI, benefiting individuals in Wisconsin who were impacted by an ALS diagnosis. Don Sheehan and his family joined the effort several years later.

Both John and Don were themselves diagnosed with ALS. John, a teacher and football coach, and Don, a law enforcement officer, spent their careers making Hayward a better, safer place.

The Walk was intended to rally the community and shine a light on what John and Don being diagnosed with ALS could mean to Hayward, a town of 2,500 people. Ever since, the community has rallied — raising more than $500,000 to benefit the patients and families facing this horrific and always-fatal disease.

We’re honored to have been a partner in this fight, creating work that reflects the power of a community that continues to step up and support two of its own.

Six new awards. Fifty-two total awards over the past 13 consecutive years.

That’s not a streak, it’s a track record.

At the 32nd Annual Communicator Awards, Traction Factory was once again recognized by the Academy of Interactive Visual Arts — this time out of 3,000-plus global entries.

We’re proud to announce that we earned six awards in the 2026 show. Consistent, independent validation that the work we create thoughtfully with our clients doesn’t just look good — it disrupts. It performs.

This year’s winning entries represent work created alongside Snap-on Tools, the Milwaukee Admirals, ABCD: After Breast Cancer Diagnosis, Delta Diner, the Milwaukee Fire Department, and Olmsted Medical Center.

Different challenges. Consistent results.