Lake One
Welcome to our neck o'the woods. At Lake One we build modern, measurable marketing machines that gro
01/19/2026
Love is all you need.
The Boundary Waters isn’t just where our name comes from — it’s where our mindset started, too.
Lake One is a real place near Ely, Minnesota. It’s the launch point into the Boundary Waters, where you swap roads for portages and noise for stillness. That spirit of navigating challenges, embracing the unknown, and finding clarity along the way is what shapes how we work with our clients.
A proposed sulfide-ore copper mine just upstream threatens to permanently damage the clean water, forests, and wildlife that make the BWCA what it is.
We’ve joined the GiveMN.org For the Love of the Boundary Waters fundraiser to help stop it. Our goal is $1,000 to support legal action, advocacy, and public awareness.
If the Boundary Waters has shaped your story, or if you just believe places like it are worth standing up for, we’d be grateful for your support.
This spring one of our Outfitters met Bertha, a 7-year-old mastiff who spent her entire life in a cage as a breeding dog thanks to an Instagram post from eric.and.joey. After nine months in a shelter, overlooked due to her size and age, Bertha's story touched hearts across the country. Unfortunately, due to her size and some social issues, only one potential adopter met her needs, all the way in Oregon.
We teamed up with Eric and Joey financing their road trip to bring Bertha on the 2,000-mile journey that brought her to her new home on the West Coast.
To learn more about Bertha’s journey to Oregon, check out Eric and Joey’s page.
Eric & Joey (@eric.and.joey) • Instagram photos and videos 505K Followers, 1,421 Following, 483 Posts - See Instagram photos and videos from Eric & Joey (.and.joey)
03/08/2025
Happy International Women’s Day ♀️! The theme for this year is , reminding us that progress takes intention and effort. Every day, women are leading, creating, and making an impact in ways big and small. So today, we’re celebrating the incredible women in our industry (and our lives) who inspire change! 😊
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Minneapolis, MN