Deft Research

Name: Deft Research
Address: 333 S 7th Street, Suite 1370, Minneapolis, MN, 55402, US
Telephone: +16124368310

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Since 2005, Deft Research has been the healthcare industry's leading source for actionable consumer insights.

07/07/2026

Last year's data was clear: most MedSupp members won't consider MA if premiums climb. Even a $50+ monthly increase didn't change their minds.

That finding likely shaped plenty of 2026 strategy. But if rates keep rising, member patience may not be infinite.

In our 2026 AEP Signals and Readiness Study (formerly the AEP Gut Check Study), we revisit this question and look at what it means for your MedSupp and MA marketing in 2027.

This 2026 study releases on July 15th - Learn more today! https://hubs.li/Q04nPCQn0

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Telephone

+16124368310

Website

http://www.deftresearch.com/

Address

333 S 7th Street, Suite 1370
Minneapolis, MN
55402