Malley Design

A museum piece wasn’t the goal. So we merged the deco bones with a healthy dose of cowboy culture, neon accents, and imagery built around Fun Biz’s actual food concepts. The result is a brand that feels like it’s been part of the fairgrounds for decades. Playful and original, but rooted in something real.

For a space that serves 10 concepts under one roof, the brand needed to unify without flattening. Cavalcade does that. Every touchpoint speaks the same language, but the menu sets it apart. Come because of the brand. Stay for the turkey legs. Or pork belly bacon bites. Or Mexican street corn pizza.

Case Study link in bio.

Open Door is comfortable in its own skin, and comfortable trading flash for authenticity. The color palette is built on calming shades of gray, which conveys an understated confidence and wisdom.

Still, soft pops of color draw inspiration from the outdoors and Open Door’s cultivator mindset, which moves at the pace of nature.

Don’t get us wrong: creeds are cool, music is nice, and words matter. But for anyone considering a church, it’s people that cause you to stick around long after you’ve walked through the door. And if you ask us, that’s what makes Open Door special.

Case Study link in bio.

Flying is not only founder Reed’s passion, but a surprisingly common hobby among IT company owners. And if you sit with it for a few seconds, the metaphor clicks into place. iTValuations was offering a suite of services to accelerate company valuations with surprising speed. And you’ll never take to the skies without a flight instructor to guide you. Show you the plane’s vitals. Point out the flashing red lights. Teach you how to get to 30,000 feet.

The logo mark is a “V” with an arrow pointing upward and onward to symbolize both flight and the exponential growth that iTV seeks to deliver.

Their offerings are many, so we built icons for each service using the arrow as a core building block and let the abstract forms create the feel of a tech-startup on the rise. And since the launch in 2024, that’s exactly what iTValuations has been.

Case Study Link in Bio
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Since becoming Potluck Kitchenware’s second owner in 2023, Kelsey Lee has been on a mission to transform what was once a cluttered antique store with incidental new kitchenware into a retail experience designed to take you places.

But while Kelsey has been thoughtfully updating the physical space and upgrading the inventory with exceptional mise-en-place merchandising, the Potluck brand lagged behind with an aesthetic that looked retro, but not in a good way.

Our challenge was to create a custom visual identity that drove new foot traffic to a secondary business street while appealing to seasonal residents, visitors, and year-round residents who each had different needs and cost sensibilities.

Here’s a first look at the final solution! Case study link in bio.