PureAlchemy Design
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Edina 55410, 55416, 55424, 55435, 55436, 55439, 55343
Branded Environments. Dynamic Spaces for Work, Wellness and Beyond. Our mission is to harness the power of design to transform and energize environments.
05/16/2026
Some retail design choices are noticed only when they are missing.
At Judith McGrann and Friends, the fitting lounge was designed for varied ages, sizes, and abilities. Lighting was tuned for true garment color and flattering skin tones in the exact moment a customer is deciding. The kind of details Judith and her team cared about deeply — and trusted us to bring into the space.
ASID Minnesota named the work First Place in Retail at the 2026 Design Excellence Awards. NARI Minnesota recognized it with Silver in Commercial Interior at the CotY Awards.
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Minneapolis, MN
