Windmill Strategy

Your buyers are already using AI to research vendors before they ever contact sales.

They're asking ChatGPT, Perplexity, and Google AI Overviews questions like "what certifications matter for aerospace suppliers?" and "how do I compare wastewater treatment pump technologies?" If your content is not structured in a way those tools can understand and cite, you are invisible in a channel your buyers are actively using.

That is just one of the ways AI is reshaping B2B industrial marketing right now.

The good news: the same tools your buyers are using can also make your team significantly more productive. CustomGPTs trained on your products and brand voice. Landing pages drafted in hours instead of weeks. Keyword gaps identified in minutes. Email campaigns that used to take a full day built in an afternoon.

We put together a practical guide on where AI is delivering the biggest wins for industrial marketers and how to put it to work without losing the technical accuracy and human judgment your audience expects.

Worth a read if you're trying to do more with the same team: https://hubs.li/Q04kMK4f0

Website redesigns go over budget more often than they should. Usually for the same reasons.
After working through hundreds of B2B website projects, here are the culprits we see most often:

Features that weren't clearly defined before the project started
Too many stakeholders with equal say in design decisions
Content that isn't ready when development needs it
Major scope changes after designs are already approved
Project delays that create ramp-up costs when work resumes

None of these are inevitable. We wrote up what causes each one and how to protect against them before your next project kicks off.

Full article: https://hubs.li/Q048Yyng0

Last week, the Windmill Strategy team gathered in Miami for our spring staff retreat—a few days focused on collaboration, fresh thinking, and shared experiences.

Between working and brainstorming sessions, we took time to explore the local culture, including a visit to Little Havana for a walking and food tour. We stayed right on the beach, making the most of the great outdoors between sessions, and enjoyed time together walking through Miami Beach. Evenings brought us together over great meals at Rosa Negra and Meet Dalia, giving us a chance to connect outside of our day-to-day work.

Thank you to the entire team for making this retreat both productive and memorable!