Light Codes Consulting and Design

To say Enlightened Living was a dream client is an understatement. We helped founder, Rachel Loeslie, bring her vision to life with a conscious, luxurious, and modern brand design, website and collateral for her real restate business.

Rachel helps people through big life transitions and transformation by helping them connect deeply to what’s important to them or what they desire their life and lifestyle to be. Her skills tune into the metaphysical aspect along with the practical and tactical parts of real estate.

If you'd like to learn more about Rachel's offerings and see how we brought the brand to life, you can visit her website at www.enlightenedliving.love and check out her FB page at Rachel Loeslie, Keller Williams Realty Integrity Lakes.

Check out these before and after images of a recent re-brand and website project we launched for Tina Kocol, founder of , who specializes in short-term, goal-oriented trauma-focused therapy to treat the symptoms and causes of traumatic stress. Tina helps people jump start their healing journey through individual EMDR therapy, group therapy, and workshops.

We developed a new brand identity that felt modern, earthy and approachable. This combination of brand attributes was a conscious choice in addressing Tina's brand vision and can be felt through the new color palette, typography set and graphic elements. Once the new brand was established, we created custom social media templates and developed a new website with beautiful imagery and graphics. We also provided creative direction for brand photography.

Check out her a new brand and website at www.greencirclecollective.com

We're so excited to be sharing a brand project we recently worked on for MN8, formally known as Release MN8, which is an amazing organization focused on fighting to end detention and deportation in Southeast Asian communities.

We designed a new brand identity system for MN8. They executed the identity on a new site, which was brought to life through Sousada Mannakeo's web design and Sean Hayford Oleary Design's web development and implementation.

If you'd like to contribute to their cause, you can do it directly by donating or purchasing merchandise from their shop here: www.minnesota8.org/support-us/

If you're interested in joining their team, they have a few openings available here: www.minnesota8.org/get-involved/

If you want to learn more about your rights when interacting with police and ICE at home, work, driving, or in detention, check out their resources here: www.minnesota8.org/resources/

Here are 2 of 3 logo mark concepts we presented to Enlightened Living in one phase of our brand identity process!

We're big believers in showing multiple concepts to our clients. So if you work with us on your brand, we’ll show you 3 logo concepts so that you can compare how different styles look before you make a decision.

With that being said, these logos were not selected as the client’s top choice and we're sad to be parting ways with them, but we’ll let them have their moment right here. 🙌🏽

Why are brand guidelines so important? Regardless of the size of your company, brand guidelines are a key tool to help ensure brand consistency. Without guidelines, brands can develop and distort over time to potentially damage your brand value and reputation.

This toolkit ensures your brand looks consistent, cohesive and professional throughout all touch points. The larger the team, the more extensive your brand guidelines should be so that everyone from sales, to marketing, to customer service understands how to effectively communicate your brand.

Here’s a snippet of our multi-page style guide for ConnextMSP!

We now offer personalized one liner art pieces (digital) that you can purchase through our website. 🤓

For more info, visit: https://www.onto27.com/shop/p/customlineart