REAL Insight

As our team spends countless days in stores, we are confronted with the reality that it is incredibly difficult to succeed in-aisle. Not only is it difficult to develop products that meet real needs and win against competition, but there are also many other factors that add friction to the ultimate goal of being seen, understood, and wanted at the…...

As Seen in the Wild: 4 Surprising Breakthrough Barriers - REAL Insight, Inc Watch out for these 4 surprising breakthrough barriers when designing the packaging for your next innovation or redesign.

The first entries in this series focus on Shape and Color as the first two elements of the Navigational Hierarchy. This third installment highlights the next element, Key Visuals, and how shoppers utilize them at-shelf. A Key Visual is a focal point of a package design that is intended to drive interest, understanding, and at times, suggest usage occasion. These include dominant brand markers and product imagery that communicate what the product is and why it should be wanted without the use of words....

Navigational Hierarchy - Unlocking Key Visuals - REAL Insight, Inc The first entries in this series focus on Shape and Color as the first two elements of the Navigational Hierarchy. This third installment highlights the next element, Key Visuals, and how shoppers utilize them at-shelf.   A Key Visual is a focal point of a package design that is intended to drive ...

The challenge of creating sustainable products and packaging is nuanced and requires an understanding of how people shop and consume your products. First, the product needs to succeed at-shelf and be purchased, then it needs to be recycled, reused, composted, or disposed of properly. The risk of friction or deselection when renovating to a greener offering can be a large barrier for brands and can make the process feel like a burden....

Shopping Sustainably in CPG: Implications for Brands - REAL Insight, Inc The challenge of creating sustainable products and packaging is nuanced and requires an understanding of how people shop and consume your products. First, the product needs to succeed at-shelf and be purchased, then it needs to be recycled, reused, composted, or disposed of properly. The risk of fri...