Introworks

A winning story is pure gold for your brand. But digging that story out from the mountain of data you face as a marketer is not easy.

At Introworks, we use qualitative discovery to uncover the gold nugget. Here are "3 Essentials for Successful Qualitative Discovery."

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"The people I work with at Introworks take the projects as personally as I do, and that says a lot. As a start-up CEO the success of your venture will keep you up nights, and it is comforting to know Introworks is with us every step of the way.

"They don't see you as a client, they see you as a teammate and they take ownership in your success." —Joseph Saladino, CEO of Marrow Access Technologies

Thanks for the kind words Joseph. Your success is our success.

We're going Gaelic on ye!

There’s nothing like an Irish proverb on St. Paddy’s. And of all the immortal words of wisdom that have come our way from the Emerald Isle, this beauty rises to the top:

“Tús maith, leath na hoibre.”

Translation: A good start is half the battle.

And while our Gaelic is a bit rusty and we can’t begin to pronounce them, these words ring especially true for us as a launching company.

You might even say we’ve built a business predicated on it. We won’t be switching our brand from orange to green anytime soon, but the Irish have a real point there—one that’s central to our clients’ success and value we aim to deliver. The way you begin will dictate how well a project is going to go.

Internal alignment, clarifying goals together, a strong plan, making sure the positioning and messaging are right…it matters. By taking those initial steps very carefully and deliberately, everyone saves time, dollars and energy down the road. Or you might simply say, “Tús maith, leath na hoibre.”

Check out our blog for more Rocket Fuel — https://intro.works/rocket-fuel-blog/