Mighty

Brand identity design for Wellcare Talent.

What happens when a luxury brand loses its edge?

In the late '90s, Burberry went from elite to…everywhere.

The check pattern was overused, the products were watered down, and the brand’s prestige? Fading fast.

But then came one of the most strategic rebrands in fashion history.

Angela Ahrendts and Christopher Bailey didn’t just change the logo.
They redefined the entire narrative — and turned Burberry into a global icon again.

This is the power of brand clarity.
When you know who you are (and who you’re not), the market listens.

Swipe through to see how they did it — and what your business can learn from it. 👇