MHD Group

A look behind the scenes of our logo redesign for Paragon Private Wealth Management!

When updating an established brand, our goal is to honor the brand values while elevating the ex*****on. Here is how we updated Paragon's logo to tell a stronger visual story:

❖ Evolved Symbolism: Added grass elements beneath the bison, emphasizing the powerful metaphor of "heading into the storm" - a symbol of resilience.
❖ Refined Layout: Adjusted the scale of the bison and updated the typography for increased legibility and a balanced, modern look.
❖ Cleaner Presentation: Removed the trademark symbol, allowing the design to breathe and speak for itself.

Thank you to Paragon PWM for trusting us to help shape your visual identity!

There is nothing quite like seeing a design we’ve poured our hearts into "in the wild."

We had the privilege of refreshing the Golden State Fire logo and seeing it scaled up and installed on their brand-new facility in Tracy is the ultimate payoff! A huge thank you to the Golden State Fire Apparatus, Inc. team for trusting us with their vision and to City Signs for managing the install.

Congratulations on the new location - it looks incredible and we can't wait for it to open!