DataBoost

Marketing and Data are joined at the hip. Funnel-less sales in today's digital world are held together by Data with first-party data collected on customers having advantages over third-party data that is purchased.

In Today's Digital World, the Sales Funnel Is Dead The sales funnel is not just changing -- it is completely and utterly dead, writes Jason John, CMO at Publishers Clearing House.

Data drives change. Facebook’s Five New Reaction Buttons: Data, Data, Data, Data, and Data.

“Wow,” “Sad,” “Angry.” Do Facebook’s New Reaction Buttons Have a Hidden Agenda? For years people have clamored for Facebook to add a “dislike” button alongside its iconic like button. That was never going to happen, for reasons I’v ...