The Profitable Penny

Day 2 of the Summit was Money Day, my day, and the day I got to share the stage with some of the sharpest financial minds I know.

One of them was Janene Liston, The Pricing Lady.

Her session was called “A CEO’s Approach to Better Pricing Decisions,” and she made a case I want every woman reading this to hear: your price is not a reflection of your worth. It is a reflection of your numbers.

When you know your break-even, your margin, and your real cost of delivery, pricing becomes a leadership decision instead of a guessing game. That is the Financial CEO seat in action.

Connect with Janene. She will change how you think about every number you charge. https://www.linkedin.com/in/thepricinglady/

Find your financial mode, Survival, Stability, or Scale, with a free 2-minute quiz → moneygone.profitablepenny.com

I want to tell you about Mikaela Jackson and why her Day 1 session stopped me in my tracks.

She spoke on “From Hustle to Vision”. That is the shift every business owner has to make if she is going to stop running and start leading.

Here is where her work and my work meet: the hustle keeps the Sales and Marketing seats full. It is loud, productive, and exhausting. And it leaves the Financial CEO seat completely empty, because hustle does not have time to look at the numbers.

Only vision does. And Mikaela shows you how to get there.
She Almighty is her business. Connect with her it will be well worth your time.

Connect with Mikaela on LinkedIn: https://www.linkedin.com/in/mikaela-jackson-47264069/

Find your financial mode, Survival, Stability, or Scale, with a free 2-minute quiz → moneygone.profitablepenny.com

Dawn Ledet stepped onto Day 1 of the Summit with a sentence I keep coming back to:

“Success is created in a decision.”

She is the Self Trust Coach, and her work is the missing piece of every financial education conversation I have ever had. Because I can teach the numbers. I can build the seat. But if a woman does not trust herself, she will not sit in it.

Every Financial CEO decision: pricing, hiring, investing, paying yourself, is a self-trust decision first and a math decision second. Dawn’s work is what makes the math finally land.

Connect with her. She belongs in your world.
Connect with Dawn on LinkedIn: https://www.linkedin.com/in/dawnledet/

Find your financial mode, Survival, Stability, or Scale, with a free 2-minute quiz → moneygone.profitablepenny.com

I want to introduce you to someone who lit up Day 1 of the Take The Seat Summit.

Nata Salvatori of Accidental CEO (connect with her on LinkedIn: (https://www.linkedin.com/in/accidentalceo/) spoke on **"When Growth Feels Safe,"** and the room went quiet in the way that only happens when something true has been named.

Her message and mine are the same conversation from different angles. She helps women feel safe enough to grow. I help them see clearly enough to lead. Both are required. You cannot sit in the Financial CEO seat from a place of fear. Nata does the inner work that makes the outer seat possible.

If her work speaks to you, connect with her. She is the real thing.

Find your financial mode Survival, Stability, or Scale with this free 2-minute quiz:
👉 https://moneygone.profitablepenny.com

Day Four of the Summit is about the part most curricula skip: the systems that make the seat sustainable when life is loud.

Because filling the Financial seat once is the easy part. Five days at a summit and then spending an afternoon with your P&L. Anyone can do that for a week.

The hard part is sitting in the seat again next Tuesday. And the Tuesday after that. And the Tuesday in October when the seat feels cold and avoidable and the Sales seat looks much more interesting.

Sustainability requires rhythm. We want to build a weekly relationship with your numbers that’s small enough to actually keep. Today is how we build it, together, in real time.

Tomorrow is Day 5. The piece that turns this week from content into change.

If you haven’t registered yet, doors are still open and replays are included → taketheseat.ceo.

Five days. Free. Vault $27 at taketheseat.ceo/vault for the full toolkit.

Today is Day Two of the Take The Seat Summit:
The Financially Sexy CEO.

And this is the day that surprises women the most. Because it’s the day we sit with the truth no one in this industry says out loud: financial avoidance has never been a math problem. It has always been an emotional one.

That’s why the spreadsheets haven’t worked. That’s why the courses didn’t stick. That’s why the new software you bought is sitting open in a tab nobody clicks.

The tools were never the problem. If you don’t understand the numbers, it is impossible to use the tools correctly.

The conversation underneath the conversation has been waiting, and today is where we finally have it.

If you missed Day 1 yesterday, the replay is already in your account. Catch up tonight and walk into the rest of the week with us.

Not registered yet? Doors are still open → taketheseat.ceo.

Five days. Free. Vault $27 at taketheseat.ceo/vault if you want the deeper toolkit.

I have to say this part carefully, because women hear “Financial CEO seat” and immediately picture spreadsheets and a calculator and someone telling them they need to be a numbers person.

You don’t. The Financial CEO seat is not an accounting seat. It is a leadership seat that happens to use financial data.

The work is not learning bookkeeping. The work is learning to read what your numbers are already telling you, ask the questions that make the picture clear, and lead the business from what you can see and understand about your finances.

You do not need to become an accountant. You need to become the woman who refuses to lead her business from two seats when there are three. Leadership is the key.

That’s exactly what the Take The Seat Summit teaches. Five days. Free. July 13–17.

Built for women founders of service businesses ready to stop running two-thirds of their business. Doors open Monday.

Save your seat → taketheseat.ceo.

If you want the full toolkit alongside the summit, the Resource Vault is $27 at taketheseat.ceo/vault.

Priya runs a thriving brand strategy studio. Six figures with a waitlist and a strong reputation. When we did her one-month seat audit, here is what we found:

Sales seat: full. Four major conversations with two retainers closed and she rates raised on one of her packaged.

Marketing seat: full. A podcast guest swing, two strong LinkedIn posts and a sales page rebuild.

Financial seat: empty. She did not look at her P&L. She did not pay herself. She did not check whether her new rate fixed her margin problem or just made her busier at the same profit.

Her business was running her, not the other way around. Once she could see that the Sales and Marketing seats were full and the Financial seat had been empty all month, the exhaustion she couldn’t explain finally had a name.

Priya didn’t need to work harder. She needed to sit down in the seat she had not been told was hers. If you’re reading this and quietly recognizing your own pattern, that’s exactly why we built the Summit.

Take The Seat Summit → taketheseat.ceo. Five days. Free. July 13–17.

Built for women founders of service businesses ready to stop running two-thirds of their business. The Resource Vault is $27 at taketheseat.ceo/vault for the woman who wants the full toolkit.