Urality

Urality

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Put your story on the map. Hyper local community engagement.

02/15/2026

Jane Jacobs pointed this out in The Nature of Economies:

In nature, animals hunt until they’re fed. Then they tend to their habitat.

They groom. They maintain their den. They rest. They play.

They don’t spend 100% of their time hunting.

But cities? Cities only hunt.

Hunt for more jobs. More visitors. More growth. More residents. More investment.

Meanwhile, the actual habitat falls apart.

Buildings crumble. Sidewalks crack. Parks go untended. Standards vanish.

But, who wants to move to a place that looks like no one cares about it?

Why recruit new residents to a town not worth calling home?

Why chase tourists when your own residents won’t even walk downtown?

The fact that no one’s job title is “tend to our town” is insane.

Every city has economic development. Tourism offices. Planning departments.

All hunting. Zero tending.

Stop hunting for a minute. Tend to what you have.

Pull the weeds. Enforce the codes. Paint the building. Plant the flowers.

Make your town worth living in first.

Then people will actually want to live there.

(Adapted from my book, Your City Is Sick)

11/12/2024

For every dollar you spend at a local business, $2-$4 are circulated in the local economy. Think about it: you get your hair cut at the salon 💇‍♀️, your hairdresser gets their nails done at the nail salon 💅, the salon tech buys lunch at the local Mexican joint 🌯 it’s similar to compound interest in your investments 🤑 when you spend at Amazon? Say goodbye to that money forever 💸

01/04/2024

We're off and running in 2024, but wanted to recap what we accomplished in 2023.

In short, 2023 was the year of Unified.

Unified is our new "back of the house" community/district management offering that is your virtual assistant for all things you do for your community.

What does that look like?
The Community Mapper is our CRM integrated with Mapping and natural language so you can ask questions of your data (Businesses, Properties, Contacts).
For communications, we support native Email Integration for stakeholder management.
For on-the-ground, we support Asset Management for change control and incident reporting.
For events, we have Event Management for you to orchestrate events within your community/district, with automatic map generation for the public.

And we have big plans for 2024:
- Survey Integration
- SMS Integration
- Business Portal for Technical Assistance

Just to name a few.

Onward and upward!! 🚀

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Montclair, NJ
07042