Element Six Creative Group

Ever wonder what the difference between readers spreads and printers spreads are? This infographic explains it all.

Talk about marketing! Airbnb was going to make a marketing push in China by renting out an Airbnb on the Great Wall of China

There’s Going to Be an Airbnb Inside the Great Wall of China You could win a stay and round-trip flights.

For your piece of ... What does "Amazon's Choice" mean?

What Does It Mean When a Product Is 'Amazon's Choice'? It almost certainly doesn’t involve Amazon employees selecting products they think are the best.

to Canada, where Walmart's strategy is an ode to parents.

Walmart's ode to parents The retailer's new Canadian masterbrand platform aims to drive home the emotional side of saving money.

Graphic artist Peter Saville on creating Burberry's new .

Graphic artist Peter Saville on creating Burberry's new logo The artist behind some of fashion’s most infamous logo redesigns discusses the power of branding – and working with Riccardo Tisci

Birchbox is now trying a gender neutral .

In a Nod to Greater Inclusivity, Birchbox Tries a Non-Binary Rebrand Say hello to Birchbox Grooming.

An interesting question... Who are the creators of generated art – their programmers or the machines?

Who are the creators of AI-generated art — programmers or machines? The Art of Tech track at will explore whether computer algorithms can truly create art, and how AI has been affecting creative industries.

alert! What do you think of Warner Bros. Music's new look?

Warner Records Rebranding Elicits Visceral Reaction Among Music Biz Insiders If there’s one thing the music industry takes very seriously, it’s an iconic logo. So when Warner Bros. Records announced a major rebranding earlier today — complete with a new na…

For , which is more important - your head or your heart?

The 30-second trick that can make anyone more creative “The reason it works is because empathizing, or thinking about someone in an emotional way, leads to more cognitive flexibility,” says professor Kelly Herd.

So, can you really copyright a meme...?

Sorry, but you can’t copyright a meme Epic Games, creator of the smash hit Fortnite, currently faces a tornado of lawsuits over its use and sale of in-game animations based on dance moves popularized by celebrities. The Supreme Court is involved, the public is divided, and entertainers are seemingly getting screwed. But who really owns....