LG Ad Solutions

If Content is still King then discoverability is Queen 👑

Ryan Afshar's latest piece in The Drum dives into how as the content options continue to grow the one place is becoming increasingly important to audiences – the home screen.

In our recent research we found that the home screen is the second most important place for content discovery for US audiences, after family and friends. and over half of viewers (53%) in the UK say they use the home screen as their primary source for new content.

Connected TV: Content is still King, but discoverability is Queen, says recent research 2024 research on connected TV (CTV) has revealed the top trends for advertisers. Read now to find out what they are.

🏀 In celebration of the kickoff of March Madness we looked at tournament viewership trends for both the Men’s and Women’s Tournament using our ACR data, which uses privacy compliant technology to identify what households are watching.

We found that 1 in 3 March Madness watchers tune-in to both the Women’s and Men’s Tournament. Not only does this audience represent super College Basketball fans, but advertisers have twice as many opportunities to connect with them! 🏆

For more insights, check out our blog here: https://hubs.ly/Q02ql4dp0

Great piece by Alan Wok on what trends to look for at this year's NewFronts! What are your biggest predictions for this year?

Our CMO, Tony Marlow shared this year we will see a larger focus on ad-supported CTV and the emergence of Shoppable TV as a significant trend, more specifically integrating shopping experiences into TV viewing. 🛍️📺

Hot Takes: What To Look For This Upfront/Newfront Season The Vernal Equinox is almost upon us, and that can only mean one thing: Upfront and Newfront season. So to celebrate, we asked our esteemed TVREV Thought Leaders Circle members to give us their thoughts on what you should be looking out for this year.

Our TV viewing habits have drastically changed over the past few years, with 93% of people are reachable by CTV now. If you are at ARF this week, be sure to stop by Mike Brooks session, diving into the latest shifts in TV viewing behavior.

https://hubs.ly/Q02pY7Lw0

Happy International Women's Day! Today we are celebrating the significant strides women have made and acknowledging the many steps to go🌟

To celebrate, Helen Keelan, LG Ad Solutions Senior Sales Director shared her perspective with Mediashotz: “It’s incredible to see the presence of more senior female role models establishing themselves in the UK media industry, demonstrating that women can occupy top positions and normalizing the expectation that they can be great business leaders."♀️💪
https://hubs.ly/Q02nLNtp0