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Putting online advertising on the map! Vantage Local is a leader in locally targeted online media.
06/06/2013
06/06/2013
Contextual targeting strategy outperforms behavioral in local advertising
Fresh Out Of The Oven: Contextual Tastes Way Better Than Cookies In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website…
01/22/2013
Display Advertising Industry in 2013 « iMediaConnection Blog http://bit.ly/XzviLu
Display Advertising Industry in 2013 « iMediaConnection Blog Home › iMedia Connection Blog › Emerging Platforms Media Planning & Buying Opinions
RT : 22 Things You're Doing Wrong http://bzfd.it/WebagJ
01/16/2013
We Watched 11.3 Billion Online Video Ads Last Month
We Watched 11.3 Billion Online Video Ads Last Month Consumers watched 11.3 billion online video ads last month, up from 7.1 billion ads viewed in December 2011, according to comScore.
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