Frequence Inc

The political advertising landscape is undergoing a dramatic change, thanks to Connected TV. In this Media Magazine article, Tom Cheli, our Chief Strategy Officer, explains how:

CTV is About to Transform Political Campaigns Tom Cheli, Chief Strategy Officer, Madhive, discusses how Connected TV (CTV) is set to revolutionize political advertising. According to EMARKETER's forecast, CTV pe*******on will exceed 80% among 25-to 54-year-olds and 75% among 12-to 17-year-olds in 2024. Additionally, 1 in 3 U.S. users subscribe....

It's official, and we couldn't be more excited. Madhive has completed the Frequence acquisition. Together, we'll offer an end-to-end solution for planning and executing local campaigns across streaming TV, search, online video, display, audio, out-of-home, social media, and more. Learn more: https://bit.ly/4faBasc