Point A Media

Anniversaries are a big deal! They are a sign of focus, investment, persistence and success.

Every year in business is a reason to celebrate and we're thrilled to be along for the journey with our clients. In 2026, we're marking historical milestones for the achievements of Commercial Bank of Texas - celebrating 125 years of Banking Texas Style; Charles Pool Real Estate - Opening Doors for YOU for 50 Years; Dr. Amy Huggins opened her first practice in Nacogdoches 20 years ago and is Keeping Kids Healthy at PineyWoods Pediatrics; and Coastal Plains Trucking - Moving America for 15 years. Thank you for trusting Point A Media with your brand. We're looking forward to the years ahead!

Success depends on forethought, dispassionate calculation of probabilities, accounting for every stray variable. That's why we planned ahead to make this D-day all about our Fallout (birthday) Boy, Dana! We love you and we are so happy to celebrate YOU!

Cypher Sparx has now entered the chat! The A-Team is bursting with excitement to announce our newest teAmmate - Melissa Smilor!

If you mixed a ray of sunshine with a breath of fresh air, sprinkled the ensuing batch of wholesome goodness with pixie dust and then wrapped it in tasteful paper with a whimsical bow, you’d have an idea of what it’s like to work with Melissa. And if you need a spreadsheet to keep track of the exact amounts of sunshine and fresh air you used, or you want to see if there’s a better source for paper or bows, she’s got that cheerfully covered.

As Point A’s Client Services and Marketing Operations Specialist, Melissa brings a can-do attitude to a fast-paced environment, ensuring that the financial heartbeat of every project synchronizes with creative timelines and client budgets. With a bachelor’s in social work from the University of Kansas and more than a decade of experience in advertising, she excels at communicating, collaborating, pivoting and changing hats, all in service of keeping projects on track.

Outside of work, Melissa is an All-Star Cheer/volleyball mom, a die-hard Kansas City Chiefs fan and a Mexican food aficionado. She enjoys reading, watching reality TV, traveling (preferably a beach or the mountains in Colorado) and spending time with her husband, Matt, their two daughters, Natalie and Samantha, and Aspen, their beloved English Cream Golden Retriever.

Welcome to the A-Team, Melissa!

Code name: Cypher Sparx
Super power: Regenerative Bioluminescence
Finishing move: The Yip Tuck
Representative quote: “I always help. I can never, ever walk away, even when I should.” ~ Freida McFadden, The Housemaid's Secret