New Hope Advertising

On temporary full-time assignment as senior copywriter for CNS brand launching bipolar depression indication to HCP and consumer audiences. Websites, banners, email, unbranded tactics.

Scripting chapterized HCP education video for IV infusion of biologic drug, including reconstitution of lyophilized powder, dosing calculation and patient protocols. Approximate two-month schedule for writing, approvals, casting, shooting and post-production.

Currently on long-term assignment as HCP (healthcare professional) Content Lead on billion-dollar brand for top digital pharma agency.

iPad vis aid in production. Latest projects include concepts in "global" (international) research, journal ads and aligned banner treatments.

Interesting assignment week before last: Four-day immersive ideation experience for Top 5 pharma OTC product. Worked as subcontractor to research consulting company. Participated in and wrote concepts from each day's explorations. Client feedback: "Your work was fantastic on this project."