The River Loop

A sneak peek of our upcoming Spotlight feature with ! 💫

We are stepping inside their stunning world to bring you a candid look at the visionaries behind this award-winning riverfront inn. Historic character, modern comforts, and a deep connection to the river.

Stay tuned—the full feature drops soon!

Did you know?

The family behind is the same wonderful crew behind in Clinton? 🍦

From birthdays and block parties to weddings, school events, corporate gatherings, graduations, and everything in between, Williams & Co. brings the fun wherever they go with their vintage-inspired ice cream truck.

And now they’re offering foam parties, turning backyards into bubble-filled playgrounds that kids (and adults) won’t forget.

What we love most is the heart behind the business. Family-owned and community-focused, they’re dedicated to creating memorable experiences and bringing people together—one scoop, celebration, and smile at a time. ❤️

Planning an event? Williams & Co. might just be the sweetest addition!

What. A. Day.

The brought the world to Milford yesterday, and we loved every minute of it!

Thank you to everyone who stopped by to say hello. We loved meeting so many new community members, reconnecting with old friends, and welcoming new ones into The Loop.

A huge thank you to Joe, Jayne, and the entire World Fair team for an incredible day.

Until next year, Milford.

The second annual , hosted by is almost here!

Tomorrow, Milford’s Main Street transforms into a vibrant global village filled with international cuisine, live music and performances, cultural experiences, and a curated artisan marketplace. After welcoming more than 5,000 visitors last year, the World Fair returns with an expanded footprint and even more to explore.

We’ll be there as a vendor, so be sure to stop by The River Loop booth and say hello.☺️

River Loop Member Perk:
Pick up your River Loop Membership Wristband at our booth and enjoy $1 off drink tickets throughout the day.

We’ve curated a full Milford itinerary to make a day (or weekend!) of it — from river views and local shopping to the World Fair and dinner in town.

Link in bio: https://www.theriverloop.com/itineraries/milford

Featured:

Did you know?

Before opening founders Chris Herncane and Suren Gopalakrishnan built careers in sourcing, product development, and design at Anthropologie?

Today, they’ve created one of the most distinctive home, furniture, and gifting destinations in our region—complete with exclusive collections of their own design and a carefully curated selection of goods sourced from artisans around the world.

At the heart of the brand is a commitment to supporting American makers and small businesses, with much of the collection sourced and produced in the United States.

We’re thrilled to spotlight Lambert + Hope and introduce you to the founders, ideas, and passion behind this remarkable destination.

Get to know the people, vision, and story through the link in our bio. 💫

https://www.theriverloop.com/spotlights/lambertandhope

Save the Date! ☀️ Full details and itinerary drop Friday!

A sneak peek of our upcoming Spotlight feature with !

We are stepping inside their stunning world to bring you a candid look at the visionaries behind the brand. Elevated design, impeccable curation, and the effortless art of sophisticated living.

We can’t wait to share their story, their inspiration, and an inside look at how they are redefining local luxury. Stay tuned—the full feature drops soon.

Did you know that Chris Cree of holds the prestigious title of Master of Wine, one of the first in the United States, and still the only one in the state of New Jersey?!!!

To earn this distinction, he passed one of the most rigorous exams in the world—a feat achieved by only fifty-six people in the entire country. When you’re tasting at Cree, you’re learning from one of the world’s top palates!

Cree offers a full dining experience, with seasonal menus made to order, curated events, an outdoor patio, live music, and regular tastings that bring it all together. We’re taking you behind the scenes of their curated collection and the expertise that makes every bottle a story.

Read about Chris’s amazing journey and the vision that led to the creation of Cree Wine Company. 🥂✨ https://www.theriverloop.com/spotlights/creewinecompany