The Branding Design

Hint
Design by Mark John Mangayayam, itsmarkjohn.com

Driven by our desire to provide the best gourmet food for everyday living, our aim to inspire and excite the imagination of all food lovers. With products sourced and selected from around the globe, Hint is a private label focused on providing natural ingredients for your connivence.

APPROACH
We wanted to approach the food industry differently, it’s not just about what you see. To do this, our research pointed us to an audience that is encouraged to cook for themselves. Hint can be described as an action or the quantity of something. We developed a system that could explain both definitions. Our goal was to create packaging that would engage our audience to cook more and also look good doing it. All of our containers were selected carefully in order to take minimal space and for easy arrangement.

TEAM
Elizabeth Khuu, Jihae Gu, Mark John Mangayayam, Hyunjin Yoon

+

California Olive Ranch by Design Womb, designwomb.com
⠀
California Olive Ranch is the #1 brand of domestically produced extra virgin olive oil in the United States. The San Francisco Bay Area brand challenged us with seeing their redesign through on the brand’s identity and packaging design. In addition we delivered a library of brand assets which include a custom branded tagline graphic, flavor iconography, and packaging labels for an array of new products.
⠀
The new packaging design feels fresh, Californian, and is somewhat rooted back to the original labels to avoid confusion with loyal customers. To achieve this Design Womb designed a modernized interpretation of the rancher icon for the logo and carried over the existing color palette with subtle updates that feel vibrant and welcoming. The strategic use of a secondary color palette and special effects such as a gold foil, metallic ink, embossing, and premium papers helps draw a line between different product price points and keeps the branding cohesive.
⠀
California Olive Ranch's market share rose over 20% within the first 6 months of the new label and packaging launch in early 2016. The olive oil is sold at over 20,000 stores nationwide, including national retailers such as Target, Whole Foods, Costco, Kroger, Mariano's, Meijer, and more. You can also find their sample olive oil in Xela packs served in first class flights on JetBlue Airline.
⠀
+

Minca Brand Identity
Design by Verena Michelitsch, verenamichelitsch.com

Logo, packaging design and print production for NY based bridal brand Minca

BRITTLE Visual Identity
Design by Keith Danelle, behance.net/keithdanelle