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Virtual influencers are likely more influential than you’d think. 📲

These sometimes AI-controlled, digitally-created characters are increasingly being used by brands to help promote the latest goods and generate hype.

Here are a few examples of some successful virtual influencers:

- (3 million followers)
- (398k followers)
- (227k followers)

Has your brand thought about creating a virtual influencer? Let us know in the comments!

TikTok Marketers: Say goodbye to the funnel and say hello to the infinity loop ♾️

The traditional marketing funnel is growing outdated in today's constantly-evolving world where community, shopping, and entertainment sync.

Our best advice: Don’t force consumers onto a linear purchase path. Check out the graphic above and get the full scoop on TikTok’s Business blog.