MB Social

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Another month, another scroll through the trends that shaped social ✨

1️⃣ Dot Cake Obsession – The Dot Cakes took over social, with brands hiding products inside colorful cakes for satisfying, scroll-stopping reveals

2️⃣ Let Me Wipe My Camera – The SMM secret is out as they "wipe" the camera lens to seamlessly transition into polished product reveals

3️⃣ Knicks Championship – The Knicks' playoff excitement had brands joining the conversation, with Saie Beauty scoring a standout moment as the official beauty sponsor

4️⃣ Love Island USA – We've got a text! 📱Every season delivers memes, reactive social moments & brand partnerships that dominate our feeds

5️⃣ World Cup x Ranch – Soccer and ranch unexpectedly became the internet's favorite crossover, giving brands the perfect opportunity to tap into real-time culture

June gave us plenty to talk about... Which trend was your favorite?

Ft. Glossier, Shark Beauty, Saie Beauty, Poppi, CeraVe Skincare

Why is it always the “quick edits” that take the longest? 😅