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'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good People 11/15/2016

People like to feel like good people and like brands that help them do and feel good

http://www.marketingprofs.com/articles/2016/31064/enriching-benefits-why-consumers-love-brands-that-make-them-feel-like-good-people?adref=nlt110916

'Enriching Benefits': Why Consumers Love Brands That Make Them Feel Like Good People Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.

The Role of Mobile in Holiday Shopping [Infographic] 11/10/2016

Interesting tidbits as we start thinking about being relevant during Holiday shopping - Infographic http://www.marketingprofs.com/charts/2016/31060/role-of-mobile-in-holiday-shopping-infographic?adref=nlt111016

The Role of Mobile in Holiday Shopping [Infographic] Mobile - Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks.

How to amaze customers (and your boss) with the right rewards - a cheat sheet 11/10/2016

The cheat sheet that will make you a rewards type wizard http://hubs.ly/H058h920

How to amaze customers (and your boss) with the right rewards - a cheat sheet Use this rewards type cheat sheet to choose rewards that excite customers and meet loyalty program goals. Be amazing.

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