MarTech Edge

Aterian transforms CX with Genesys Cloud, cutting costs 65% and scaling empathetic, AI-powered customer support across major marketplaces
➡ https://martechedge.com/news/genesys-empowers-aterian-to-deliver-empathetic-ai-powered-customer-experiences-at-scale

Genesys Empowers Aterian to Deliver Empathetic, AI-Powered Customer Experiences at Scale Genesys®, a global leader in AI-powered experience orchestration, has enabled Aterian — the multibrand consumer products powerhouse behind Squatty Potty, Healing Solutions, and more — to transform its customer experience (CX) operations. Leveraging the Genesys Cloud™ platform, Aterian has re...

Data Axle and Tealium launch a unified data solution for auto brands, helping dealers eliminate duplicate records and improve customer engagement
➡ https://martechedge.com/news/data-axle-and-tealium-unite-to-fix-automotive-data-chaos

Data Axle and Tealium Unite to Fix Automotive Data Chaos Automotive dealerships have no shortage of data. What they lack is coherence. Today, Data Axle and Tealium announced a partnership designed to fix that problem by unifying fragmented dealership systems and turning scattered records into actionable intelligence. For an industry long plagued by incons...

Thanks and Oztix launch an AI-driven post-purchase media platform that delivers relevant offers and supports Make-A-Wish Australia with quarterly donations
➡ http://martechedge.com/news/thanks-partners-with-oztix-to-bring-ai-powered-post-purchase-media-to-live-events

Thanks Partners With Oztix to Bring AI-Powered Post-Purchase Media to Live Events Thanks, the customer-first native ad network known for reimagining post-purchase experiences, is expanding into live events through a new partnership with Oztix, Australia’s largest independent ticketing company. The collaboration brings Thanks’ AI-powered media monetisation platform directly in...