IAB Tech Lab

's Jill Wittkopp spoke at ATS Singapore where she explored how open standards, AI protocols, and agentic media buying can help publishers strengthen monetization and thrive in an evolving digital ecosystem

See the future of AI-powered advertising in action. Join and Databricks on July 29 for an essential webinar on the Prediction Economy, featuring live demos of autonomous agents buying and selling media, AI-powered ad sales workflows, and the unified data and AI foundations powering more predictive, measurable business outcomes. Don't just hear about the future of advertising—watch it happen: https://okt.to/X9BLT7

Webinar: The Prediction Economy: Rebuilding Media & Advertising on an Open Data & AI Foundation Join Databricks and IAB Tech Lab to learn how open data and AI are shifting media from capturing attention to predicting real business outcomes.

As AI agents take on a bigger role in planning, buying, optimizing, and measuring media, success will increasingly depend on the quality of the predictions they make. Join webinar with ’s Shailley Singh and Databricks’s Khushboo Beniwal, Joe Hu, and Luke Barnes on July 29 to explore why the future of advertising will be powered by trusted data, interoperable standards, and AI. Plus, see live demos showcasing agentic media buying and selling, AI-powered ad sales, and predictive measurement in action. Register now: https://okt.to/03o4Yh

Webinar: The Prediction Economy: Rebuilding Media & Advertising on an Open Data & AI Foundation Join Databricks and IAB Tech Lab to learn how open data and AI are shifting media from capturing attention to predicting real business outcomes.

’s Jill Wittkopp today at IAB’s Video Leadership Summit discussing evolving workflows around agentic with PMG’s Mike Treon and Paramount’s Derek Nicol!