Copilot.cx

So, what does it take to scale IoT sales?

Well, while most companies think of advertising, reviews and promotions (which are all very much necessary), they often miss one very important factor- Who owns the IoT growth?

Through our work with our clients, we noticed something interesting. Once they realize the power behind user engagement, they often ask us to help them hire a new, full time position, one that will manage their IoT growth and customer experience.

Our experiences are not unique to Copilot.cx. A McKinsey & Company study shows that in order to truly scale IoT sales, you need to define first who owns it within the company.

Typically this responsibility falls between the chairs of marketing, sales and sometimes product. And, because there is no ownership, the results are not optimized.

Care to learn more on how to maximize your IoT sales?

Let’s chat- https://lnkd.in/dfQRueU

Here is an interesting fact:

Our studies show that 86% of smart product returns happens within the first 13 minutes of the product/customer interaction.

Can you afford 13 minutes?

Your R&D, app development, marketing and sales efforts all come down to just 13 minutes of grace.

But, there are good news in this post as well.

The ability to dramatically extend this time window and ultimately have your customers enjoy your product lays in your CX(Customer Experience) efforts.

Here is how,
1. Setting up a welcome in-app message that greets your customers upon installing your app can make a dramatic difference in product set up tolerance.
2. Additionally, set your CX platform to detect device set up failures in real time. This will trigger in-app messages that will deliver the right set up solution at the right time to the right customer.

3. Lastly, follow up. Show your customers you care and reach out once set up is completed.

If the above sounds a bit too much, it's probably because your business relies on dated outreach technology ( emails and surveys) that forces you to be reactive to your customers needs, rather than proactive.

Want to learn more?

https://www.copilot.cx/blog/crossing-the-onboarding-chasm

A friendly reminder :-)

Tomorrow the team at Copilot.cx
will join forces with the team at Atomic Robot ( Sam Sontag Mia Dietrich John Brady) to share our years of experience in user engagement and app development.

Join us to learn how we helped some of the world's most recognized brands design their user journey from app inception to post purchase CX.

You'll learn first hand these brands secrets for higher sales conversion, app design and more.

To register - https://lnkd.in/dT4iba7W