Adweek

Primark has launched its first global campaign across the U.S., U.K., and Spain, signaling a shift in ambition to grow awareness and draw in new consumers on both sides of the Atlantic.

“The Get Away,” created by VCCP, follows the high-profile opening of Primark’s flagship store in Manhattan, where the brand promoted itself with blue-dyed bagels, branded cabs, tote bags, and even an appearance from New York icon Sarah Jessica Parker.

Read more about the company’s first U.S. brand campaign and first coordinated global media investment 👉 https://adweek.it/4tWAkFu

Etsy's latest campaign, “Celebrate Being Human,” by Orchard Creative, features a heartfelt spot that puts context around the beauty—and brevity—of the average human lifespan.

The campaign highlights a broader shift among younger consumers, who increasingly celebrate life moments beyond traditional birthdays, weddings, and holidays.

The ad will roll out over the summer in the U.S. and U.K. across TV, digital, social, and creator content.

Read more 👉 https://adweek.it/3RNF3Mh