Amagi

Coordinating the annual Rose Parade is no easy task -- the iconic, 137-year-old event features floats, marching bands, equestrian units and more, spanning 5.5 miles across Pasadena, California.

The same could be said for broadcasting the annual New Year's Day parade. Amagi worked with the Pasadena Tournament of Roses and their broadcast partner Squadron to deliver the parade's broadcast to nine separate platforms, ingesting the feed/broadcast and redistributing it. Amagi also used Nielsen's digital, unique watermarking for each delivery so the Tournament of Roses could get granular viewership data per platform.

“Working with Amagi has been a seamless experience,” said Kevin Asbell, Chief Operating Officer of the Pasadena Tournament of Roses. “Their tech-savvy and responsive team consistently provided solutions to ensure Nielsen watermarking and the successful delivery of our official Rose Parade® livestream to our streaming partners. To say Amagi is a strong partner is an understatement. We look forward to continuing to build our relationship with them for years to come.”

We have big news…Amagi is officially listed on the Indian Stock Exchanges! 🎉

This next chapter marks an important milestone in our journey, and we couldn't be more excited to share it.

Since our founding in 2008, we’ve focused on innovation, customer trust and sustainable growth as we help shape how media is created and consumed worldwide.

Thank you to everyone who has been part of our story so far. We’re proud of what we’ve achieved and look forward to what’s ahead. 🚀

Happy Holidays from all of us at Amagi!

Wishing you a joyful holiday season filled with rest, celebration, and connection.

¿Asistiendo a Adweek? Conéctate con Miriam Rios y descubre cómo impulsamos la innovación con soluciones en la nube, streaming inteligente y automatización para broadcasters y anunciantes.