Conversocial

Has your brand thought about using Apple Business Chat (ABC) for customer engagement?
There's over 1.5bn iOS devices worldwide, that's a lot of potential conversations.

Whether your brand is trying to encourage customers to buy products directly or book appointments, the Pickers feature provides a really easy way to show both. It works in two ways:

📝 List Pickers: prompts a customer to select items to buy within the app and add them to their basket ahead of a purchase.

⏱ Time Pickers: an incredibly straightforward way to offer appointment booking - whether for a beauty business or car company looking for test drive sign-ups, customers are guided easily through the process.

See how ABC can work for your brand: https://bit.ly/339Njx6

To quote Mark Zuckerberg “It’s pretty ironic: To order from 1-800-Flowers, you never have to call 1-800-Flowers again.”

💐A bot takes customers through the traditional questions needed for flower delivery - date, who they’re for and, using Facebook’s carousels, a choice of which product you want.
🌺Within 2 months, 70% of the company’s chatbot orders came from brand new customers.

🌸Read more from on Driving Customer Acquisition through Facebook Messenger, Instagram and WhatsApp https://bit.ly/3J634pb.

Here are 3 things we learned looking at retail conversations over the past 2 years:
The March 2020 spike was unprecedented - deliveries were nearly off the chart!

📦 The UK Lockdown’s Digital Christmas in 2020 saw customer conversations about orders and deliveries at the same level as March 2020.
💬 Conversational volume around the three biggest intents is now 3x higher than in September 2019 – way before Covid-19 was a global event.

Check out more customer trends from our holiday survival guide:

www.conversocial.com

🎅The Holidays in full swing. Marketing teams are in overdrive, looking to out-market the other with above-the-line campaigns. With everything going on, a very important aspect often gets overlooked: how to deal with the increase in digital customer interactions.

We’ve compiled a holiday survival guide to help you and your team survive the holidays and make everything a little easier. Check it out here: https://bit.ly/3DYLrDN