Informa - ATI

As brands grapple with the challenges and opportunities of to , it becomes crucial to learn more about the preferences of this tech-savvy demographic. With substantial buying power, which is only expected to grow in the future, presents significant potential for marketers but it’s important to balance traditional strategies with fresh ideas to capture their interest.

These are truly digital natives, who are mobile and tech-savvy, value-driven, and appreciate authenticity, who have grown up with technology, social media and connectivity.

Connecting with Generation Z As brands grapple with the challenges and opportunities of marketing to Generation Z, it becomes crucial to learn more about the preferences of this tech-savvy demographic.

Tomorrow! 🚨 Whether you are a pro in the field of market research or and end user looking to better understand how to reach your B2B customers, this webinar will equip you with the knowledge and tools necessary to excel in your specific B2B research needs.

What you'll learn:
1. Understanding Your B2B Audience
2. Choosing the Right Research Recruit Methodology
3. Choosing the Right Partner
4. Know when to leverage AI

📅 June 5
⏰ 12pm ET
📍 http://spr.ly/6183e9djl