Logan Strategy Group
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Freelance event producer who works with agencies, sports teams, start-ups, non-profits, and individu Hi! I’m Logan.
11/13/2025
The countdown is officially on for the in-person day of the Better Events Conference on Thursday, December 18th!
Mary and I are thrilled to be bringing back our interactive, workshop-filled day for event professionals - bonus points if you listen to the Better Events Podcast but not a requirement to join! This year, we'll be at the beautiful Labour Temple - Seattle.
We'll be celebrating learning, connection, and collaboration within our industry, exploring topics like creating confidence, event marketing for the pros, life after events and much more.
Register to join us today: https://app.swapcard.com/login/event/2025-better-events-conference/registration
Click here to claim your Sponsored Listing.
Meet Logan
Hi, I’m Logan
I first fell in love with events as a banquet server at a country club in college. It was the first time I saw the amount of work that went into creating a few memorable hours for the guests. Over the years, I’ve continued to fall in love with the planning process and details that go into making an event happen.
I graduated with a BA in Chinese Language and Literature from the University of Virginia. In 2014, I moved to Shanghai to utilize my Mandarin language skills and explore the international sports market. I started working in social media marketing but quickly realized that I had the most fun at live events and working with people. In October 2016, I founded Logan Strategy Group to create and execute quality events in China, the US, and around the world. I recently moved to Seattle, WA and currently split my time between the US and abroad.
Over the last 6 years, I’ve worked with companies of all sizes, including sports teams, brands, universities, non-profits, and individuals. I’ve been a one-woman show all the way up through working on a team for a large-scale event. In 2019, I was a sports presentation producer for professional volleyball with the FIVB, organized a non-profit gala, served as an assistant for a VIP reception, stage-managed a college basketball tournament, co-organized the annual TEDxSeattleWomen event, and led player transportation for a pro tennis tournament.
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New York, NY
