Doublespace Top 40

race identity

Three new brands created from scratch, one for pets, one for fitness, and one for a new high school—plus a refreshed sports brand. Campaigns and fireworks for a community bank looking to change its perception in the market. Plus, work in community, home, and impact investing

Tough Mudder: Adventure On
How do you refresh a brand to speak to a broader audience while making sure to stay reverent to its existing fans and iconic branding? First, we changed the playing field, moving Tough Mudder from an obstacle event to an adventure while keeping its grit, camaraderie, and teamwork.

Once we completed the strategy, we refreshed the logo and created new brand elements, including sub-brands for race distances, signage, location adventure icons, email, and social media templates. As we say, “take a journey outside your comfort zone and discover what you’re made of. Tough Mudder–Adventure On.”

Ozzy & Kazoo: For Every Wag and Whisker
Doublespace created a new pet brand for SUMR, a leading juvenile products manufacturer. Our work began with coming up with the brand name, Ozzy & Kazoo, and creating its mascot, OK Pet. Made up of a bespoke wordmark, a playful palette of navy with strong pops of color, and smile-inducing pet portraits, this new brand aims to resonate with all pet parents. Once all the elements were created, we created packaging for retail and eCommerce and rules for how the OK Pet mascot got applied to the product: our next assignment, website, and social media.

Volofit: Break Up with Your Boring Gym
Volofit is the future of studio fitness — a new functional HITT fitness concept that changes daily to deliver optimal whole-body performance.Volofit came to Doublespace in 2020 for brand and marketing support services to help commercialize and launch its new fitness brand—and the first studio launched in Spring 2021.

Throughout 2021, our work included refining the value proposition definition, marketing planning, development of marketing assets, studio design, signage, website development, partner marketing, customer acquisition campaigns, franchise sales campaigns, and social media – both paid and organic.

DOUBLESPACE 2021 HIGHLIGHTS /2

Franklin: Educating Innovators — Shaping the Future
In 2021, we worked with Dwight School to position, promote, and brand their new high school in Jersey City, Franklin School. Franklin is reimaging high school, making it more entrepreneurial, innovative, and focused on shaping the future. An alternative to the traditional high school curriculum, it’s home to a Maker Lab as the center of the experience. Students have the freedom to chart their course with a flexible curriculum that empowers them to pursue their passions, develop real-world readiness, and have agency over their future.

Y-NYC
Doublespace happily supports the Y and its mission by creating communications for its membership efforts, promoting its fundraising goals, and its commitment to social justice. And in 2021, we’ve stepped up to help them with website content, email, and their move to SalesForce, working as an extension of their in-house team.

Countryside: Custom Made Simple.
A cabinet manufacturing company in Wisconsin needed to articulate better what it stood for, refine what it looked like, and create a web presence to assist designers and clients in seeing what’s possible. Building on its great reputation, the team crafted the positioning (Custom made simple.) and created an updated look and feel that’s currently being applied to all of their materials and phase one of its website.

Doublespace is looking for a Project Manager to join our team!

As a project manager at Doublespace, you will work alongside and empower creative directors, designers, technologists, and brand strategists. From discovery through final ex*****on, you will help develop impactful marketing campaigns, brand identities, and digital products for industry-leading brands in the public and private sectors. Expect to gain knowledge in many industries, sharpen your creative edge, and most importantly, have a lot of fun while working hard.

Here’s a heads up on the experience details:

– 2+ years in a client-facing or consumer-facing
– Understanding of cross-collaborate workflow management tools
(e.g., Slack, Trello, Monday.com, etc.)
– An attentiveness to detail, a steadfast willingness to learn, and a strong work ethic.

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Full of for all the incredible people with me on this journey, including everyone at to family, friends, clients, partners, collaborators, and our compatriots and co. Giving thanks to the people we interact with daily, people who make us smarter, push us harder, and allow us to share our creative vision–all while having fun and a good laugh. It's been a year of early mornings (yes, at times I do send emails at 4 am) and long nights, conversations with people from different perspectives who push us to stretch our wings, question what is best, and do what's right in communicating what is important. And to the fact that knows what it means to be a mensch.