Gift Card

Gift certificates are an effective way to increase your sales and reach new customers. Over 80% of people in the U.S. will purchase a gift certificate this holiday season, and according to Shopatron, over 40% of those who receive a gift certificate will be new customers. Gift certificate customers also spend an average of 40% more than the value of their gift certificate.

To further emphasize the value a gift certificate can bring, giving the gift of an experience creates much more happiness in people than buying stuff. This is good news for your travel related companies!

While most businesses offer gift certificates, many do not market them properly and customers are not aware that they are offered. Getting the word out doesn’t necessarily require an aggressive campaign or a lot of time or money. There are several simple market techniques you can employ to increase your margins and find new customers this holiday season