reitdesign

Some tattoos tell stories. This one defines a whole chapter.

While on a recent solo trip to Thailand, our founder Liz Reitman stumbled upon a café called Chapter 2. What made it magical? She has that exact phrase tattooed on her arm—a symbol of the life she began building after her 25-year marriage ended.

Her tattoo, CHAPTER 2, marks the moment she stepped into a new version of herself: a founder, a solo traveler, a woman leading with intention. Chapter 1 was about raising kids and building a life with others in mind. Chapter 2 is about carving her own path—one decision, one risk, one adventure at a time.

Seeing that café name felt like the universe saying, You’re exactly where you’re meant to be.

Here’s to bold chapters and the people brave enough to live them.

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