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Think you need a Prime Day deal to benefit from Prime Day?

Not necessarily.

Prime Day 2026 is officially set for June 23-26, and while some brands are pulling back on promotions due to rising costs and shrinking margins, shoppers are still expected to show up in force.

The real opportunity may not be the deal.

It may be the traffic.

Here's how brands can capitalize on Prime Day even without participating in Prime Day discounts.

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You Don't Need a Prime Day Deal to Win Prime Day Get the latest insights right in your inbox Resource | Blog You Don't Need a Prime Day Deal to Win Prime Day By: Marissa Incitti Amazon has officially

The Amazon Buy Box isn’t what it used to be.

Pricing still matters, but it’s no longer enough.
Today, Amazon weighs pricing, ads, inventory, fulfillment, and conversion signals together.

Miss one, and you lose visibility.

We broke down what’s actually driving Buy Box wins in 2026.

👉 Get the guide: https://ow.ly/GcJr50YKBWP