FireIce Frogs Corp.

Memorial Day is not just about remembrance.
It is about responsibility.

To remember the men who gave everything.
To speak their names.
To carry their stories forward.
And to ensure their sacrifice is never reduced to a date on a calendar.

This Memorial Day, our team had the honor of supporting at the alongside and

Throughout the day, we watched people push themselves through the workout, recover together in the cold plunge, walk the halls of the museum, and stand face to face with the legacy of warriors who never made it home. Visitors also had the opportunity to hear Mike’s father, Dan Murphy, tell Mike’s story in his own words.

One of the most powerful moments came quietly. Our Founder & CEO stood before the wall honoring the fallen, speaking about teammates he personally knew and sharing stories with our Chief of Staff , family, and friends. Not stories from history books. Stories from life. Brotherhood. Sacrifice. Loss.

That is the weight of Memorial Day.

It lives in the families left behind.
The teammates who still carry them.
And the responsibility all of us have to never forget.

Thank you to Chris Wyllie, Fight for the Fittest, the Lt. Michael Murphy Museum, and every person who showed up with purpose.

📸 credit: by

For the fallen. Always.

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Be the heroes for our nations heroes.

Some are competing. Some are recovering.
All are getting better.

Push the limit, then reset with purpose.

Year 2 at SEADOG Summer Showdown.

Proud to stand alongside a team that believes in the same mission…bringing people together, building strength, and showing up for those who’ve given the most.

Grateful to be here. Grateful to do it together.