ListenFirst

Diapers aren’t just about softness anymore. In the new world of luxury diapers, they’ve become a status symbol—and parenting influencers are leading the charge.

From TikTok unboxings to Instagram aesthetics and Facebook mom groups, creators are reshaping how parents discover, trust, and choose diapers. What used to be a shelf-staple product is now a lifestyle statement backed by aggressive influencer strategies and billion-dollar growth.

In our latest deep dive, we explore:
👶 How Coterie, Millie Moon, and Rascals built trust through creators
📊 LF data showing why “relatable” posts outperform polished brand content
💡 What this means for marketers in parenting, wellness, and beyond

➡️ Read the full story here: https://hubs.la/Q03KjH6x0

✨ One year of Deep Dives ✨

From Labubu taking over the internet, to Sydney Sweeney’s denim domination, to Starbucks rewriting the drop playbook—our biggest cultural moments reveal where marketing, media, and fandom are headed.

We’ve pulled together the Top 10 most popular LF deep dives of the year - spanning nostalgia, performance vs. brand, music, and more.

📊 Culture isn’t just happening out there; it’s shaping strategy, storytelling, and business outcomes.

Want to read them for yourself? Check them out via link in bio.

👉 What trend do you think will define social in 2026?

🚨 Social Platform Updates - March 13, 2025 🚨

From Instagram’s latest Reels feature to TikTok’s growing economic impact, we’re breaking down the latest changes across major social media platforms. Swipe through to stay ahead of the trends!

Which update are you most excited about? Let us know in the comments! ⬇️

The 67th Grammy Awards served and we have the inside scoop on how well it *really* did. Scroll through for a sneak peek of our social media performance report about musics big night!

🚨 How Landman Became a Social Media Phenomenon 🚨

Since its premiere in November 2024, Landman has taken Paramount+ by storm—not just with its gripping story of the West Texas oil boom, but with a groundbreaking social media strategy that turned viewers into superfans.

From viral scene clips to fan-generated content, the Showtime/MTV Entertainment Studios Social team used data-driven insights and platform-specific strategies to drive massive engagement. Here’s what they did:

✔️ Launched dedicated social accounts weeks before the premiere.
✔️ Leveraged viral “scene lifts” to hook casual viewers.
✔️ Repurposed UGC to amplify fan enthusiasm.
✔️ Tailored content to thrive on platforms like TikTok, Facebook, and Instagram.

Want to know how they did it—and what brands can learn from their success? Dive into the full breakdown here 👇

https://hubs.la/Q033MrQ00