LUMA

LUMA

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The lighter, reimagined

01/20/2026

✨Super fancy lighter✨ Our lighter isn’t just for candles. You can light incense, Palo santo, your stove, flower 😉, anything really.

01/16/2026

The best design decisions happen when everything else is quiet.

01/12/2026

Starting the new year the right way ✨
We’ve teamed up with 6 incredible women-owned brands for a self-care giveaway filled with products that make everyday life feel a little more intentional.

One lucky winner will receive:
✨Journal, oracle cards, brush pens from
✨2 Deconstructed candles from .co
✨Interchangeable decor from
✨Electric candle lighter from 
✨Ceramic vessel from
✨Plastic free, gentle oat-based skincare from 
✨$125 Reiki Energy Healing Session

To enter:
1️⃣Follow all brand accounts
2️⃣Like this post & save it
3️⃣Tag a friend

Giveaway ends Jan 18 at 11:59 PM EST. U.S. residents only, 18+.

01/10/2026

We have A LOT of new products coming very soon! Any guesses? Some are obvious but others are not. Leave your guesses in the comments!!

Photos from LUMA's post 01/04/2026

In my soft girlboss era.
The kind where I still get sh*t done but I’m not glorifying burnout to prove it. A lot of us were raised on “girlboss” energy. Hustle, grind, repeat. and then? Exhaustion.
Now it’s about building something beautiful and sustainable. Rest is productive. Softness is strength.

It’s not either/or anymore—it’s both.

01/01/2026

Create more beauty in the everyday ✨ 2026 is the year of the Fire Horse (Chinese zodiac) and everyone is expected to benefit from the Fire Horse’s bold, social energy.

12/31/2025

Because your lighter deserves a spot on the shelf too!

Photos from LUMA's post 12/30/2025

The truth about NY Times Gift Guide: many brands pay to be on it 😮. We were approached by NY Times earlier in the year and they asked us if we were interested in paying to be included in their gift guide with a direct link to our website. They told us that if we didn’t pay, we wouldn’t be part of the gift guide at all. We considered it but it was a hefty price tag so we declined.

But to our surprise, we were included! We didn’t notice because they linked to Anthropologie and not our website so we didn’t see a big spike in sales. Nonetheless, it was still cool to be part of this list (without paying for it) ☺️.

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Brooklyn
New York, NY
11209