Alternatives

Celebrating 40 years of relationships by design.

Timex
Timex was arguably the most popular watch brand in the 1960’s and 1970’s. “It takes a licking and keeps on ticking...” was the iconic tagline embedded into the memory of anyone who was alive with a television at that time. Timex wanted to push the brand from a discount “time-piece” into the performance and technology categories ignited by the fitness trackers that ushered in the new category of “wearables.” We modernized and repurposed “It takes a licking and keeps on ticking” shortening to the positive mantra “Keep On.” The brand was reinvigorated through bold visuals and messaging, retail displays, trade show booths, events, packaging and advertising for the exciting new product lines.

Display as shown at the Alternatives' 40th anniversary celebration.
Learn more about our work at altny.com