Shareablee

Ken Thewes is the Chief Marketing Officer at Regal . In this episode of Shareablee's CMO Pulse, Ken shares his experience maintaining relationships with film-lovers at Regal throughout the Covid-19 pandemic, when cinemas were closed down, film production was at a standstill and fans had to stay at home.

In this episode of Shareablee's CMO Pulse, Julie Roehm shares her experiences and strategies navigating Party City through massive change as the world went on lockdown in 2020. By combining new thinking, social media, and an overall "lean in" approach to a crisis, the team made some smart pivots and found opportunities to support their communities in order to create joy at a time when there were no celebrations, and we couldn't be together.

In this episode of Shareablee's CMO Pulse, Amanda Brinkman shares her own personal journey of reconciling the idea that businesses need to make money as their primary function, with the opportunity for businesses to make the world a better place, and to "Do Well by Doing Good". Amanda and her team have built an incredible content empire at Deluxe beginning with short films highlighting 100 Small Businesses, which has now evolved into the popular TV Streaming Series "Small Business Revolution", which Amanda is also the Creator, Producer, and Co-Host of. Amanda's story is an inspiring blueprint for how brands can take the reins on storytelling, and move beyond advertising to creating meaning, and impact in the world.

"If people who want to do good in the world, don't go into the business world, how will the business world or marketing ever make a difference or get better?"