ARCTOS

Some of Mr. Musk’s former employees question whether his management tactics will ultimately work at Twitter. 🤔 Tesla and SpaceX were in earlier stages of growth when their boss whipped out his harsh language and told everyone they had to go full tilt. But Twitter is a more mature company that has performed inconsistently for years. 🧐

By Ryan Mac and Jack Ewing (2022)

Qatar has banned beer sales at World Cup stadiums in a last-minute pivot, per a statement from soccer governing body FIFA. 👟 ⚽️

Qatar and FIFA’s U-turn throws cold water on the marketing opportunity for AB InBev just days before the World Cup commences. The Budweiser owner reportedly pays $75 million for World Cup sponsorship and sales rights and has a relationship with FIFA stretching back to the mid-80s.

The decision from the host country arrives just two days before kick-off and has already drawn pushback on social media, creating a potentially sour atmosphere for an occasion where brands are trying to stoke excitement. 🥅 🫣

By Peter Adams - Marketing Dive